Mobile Apps for Pizza Restaurants
BI Intelligence report regarding the growth of Mobile App Ordering that analyzes the trends contributing to this new industry’s growth. Here are some key takeaways from the report.
- App-based orders at quick-service restaurants (QSRs) are often higher on average than those via other channels. App adoption could therefore help increase sales overall. Mobile order-ahead apps are on the rise among quick-service restaurants (QSRs). We expect sales on these platforms to reach $38 billion by 2020, representing a five-year compound annual growth rate (CAGR) of 57%.
- Mobile order-ahead will ultimately have an additive effect on the QSR industry. Mobile ordering platforms have been proven to increase purchase frequency, and lift average ticket through easier checkout options. This means that mobile app ordering is not a simple substitution for in-store purchasing, but a channel that can enhance the lifetime value of QSR customers. This makes mobile order-ahead a critical channel contributing to the growth of the QSR industry.
- Quick-service restaurants (QSRs) — also known as fast-casual restaurants — have been turning to mobile order-ahead apps to extract higher sales.
Mobile Apps help pizza restaurants generate more sales, increase revenue, and create better customer experiences. Food ordering is evolving into a mobile-dominated activity at a fast pace, with 72 percent of mobile users having placed food orders via their smartphone App or tablet, according to a new report from the Interactive Advertising Bureau and Viggle. Other key findings include that 72 percent of mobile orders name pizza as their favorite food to order in through Mobile Apps.
Mobile internet use is divided into two modes: browsing the mobile web and using Mobile Apps. It’s unsurprising that many businesses are taking online ordering to the next step: Mobile Apps. Many pizza chains are increasing the average order volume all by moving online ordering to a Mobile Apps. For Pizza industry brands, mobile apps are an ideal fit. Restaurant and fast-food chain marketers should pay close attention to this trend and take advantage of the opportunities that mobile offers, making it a key part of their marketing strategy. Mobile ordering is more convenient, it requires less clicks and it’s always 24/7 on the customer’s pocket.
The latest data from Yahoo’s Flurry analytics shows that 90 percent of consumer’s mobile time is spent in apps. As they put it: It’s an App World. The Web Just Lives in It. This is a key insight as companies decide whether to develop Mobile Apps or restrict themselves to mobile optimized sites.
Restaurant owners should consider these insights when planning for future mobile campaigns. Mobile users are clearly looking for benefits to motivate them into transitioning their food ordering experience onto Mobile Apps. Many popular pizza chains continue to leverage new incentive-based platforms for ordering via mobile apps providing their customers with the easiest possible way to place an order.
Given the demanding schedule the average pizza restaurant requires, it’s not surprising when busy owners and managers don’t explore high-tech advances in the industry. After all, why spend precious time “reinventing the wheel,” when that wheel is covered by tasty cheese and tomato sauce? Doesn’t this universally-loved meal practically sell itself? The truth is, whether you already have more business than you can handle, or are facing stiff competition from other local pizzerias, mobile apps with online ordering needs a place in your business plan.
The ability to facilitate online ordering for your customers, as well as to instantly alert them about specials and promotions, represents a relatively small investment in time and money that can reap huge dividends — again, in both profits and increased efficiency.
For pizzeria operators, making the ordering process as simple and streamlined as possible has become increasingly important for success. In addition to offering online ordering for customers on the go, many have embraced another cutting-edge approach: mobile applications. When done correctly, a mobile app can integrate seamlessly into your existing e-commerce strategy and become a pivotal part of the ordering process for many customers.
For pizzerias looking to leverage the power of mobile apps, it’s important to understand the benefits of creating and deploying an app and to become familiar with best practices for vetting app developers. The goal is to create an app that will provide enhanced business value and help you sell more pizza.
If you don’t already know about the benefits of creating and deploying mobile apps, it’s time to get up to speed on this technology. With a mobile app, potential customers can place pizza orders with only a few quick touches on a phone screen and improve the customer experience.
For most operators, creating a mobile app will ultimately be about increasing sales and avoiding losing sales to competitors who do have an app in place. Understand that a mobile app will make your brand an extension of people’s lives through their phones. A poorly designed app reflects badly on your company and can cast a shadow over both your brand and your products. Alternatively, a well-designed app with thoughtful, inviting user engagement reflects much better on your brand—and products—by providing customers with a positive experience.
For brands in the pizza industry, mobile apps present significant opportunities for growth—both in terms of sales and customer satisfaction. Mobile apps are perfectly positioned for operators to leverage, and, in the near future, those with mobile apps will immediately have an advantage over those who don’t, thanks to the seamless online ordering process they will be able to provide to their customers.