Everyone is addicted to their smartphone these days, so why not use that to your advantage? Hospitalitytechnology.com found that more than half of diners base their decision of where to eat based on whether or not a restaurant has mobile payment capability and if they have a user friendly Mobile App. Some restaurants need to catch up though, as only 49% allow mobile payment and 41% have an app. We offer both!
The Hospitality Technology 2016 Customer Engagement Technology Study revealed findings that corroborate this, revealing that certain mobile technologies do play a part in influencing consumers’ restaurant selection. More than half of consumers queried (56%) say that the ability to use mobile payment has bearing on where they choose to eat. Meanwhile 57% say that a restaurant with feature-rich, useful mobile apps will get their business. The chart below maps out just a few of the mobile elements that diners are naming as important.
Awesome things happen in the mobile world nowadays. If you take a look, you will notice that almost any business considers having a mobile app now in order to boost sales, increase brand awareness and show loyalty to customers. The restaurant industry is not an exception. In this article, we will identify and analyze the benefits of mobile app development for restaurants. Hope that this example will help you determine how such a solution could be useful for your specific business.
We can observe two main trends on the market of restaurant software:
- Customer-facing technology. Restaurants begin to integrate tablets (iOS, Android) and consumer technology into the dining experience to meet client demands for faster checkouts, easier payment options and entertainment, such as gaming.
- Tablet hardware. In addition to the above point, there is an increase in solutions for line busting in quick service restaurant environments. Servers use apps for tablets and other mobile devices to take orders in restaurant locations.
But why do people use restaurant apps? What is so special about them from the user perspective?
Let’s take a look at Statista’s survey of top reasons to use restaurant apps that was conducted in late 2013:
During the survey, 46,1% of the respondents stated that they used restaurant mobile apps to check for hours of operation. The statistics looks great if to take into consideration the time it was collected. Imagine how the market has grown since then and what changes and opportunities it has brought.
Let’s get back to our times. Nowadays restaurant apps, no matter whether they are custom or built with the help of ready-made templates, offer various features to satisfy even the most sophisticated needs and desires of their users. Among the most trendy functions are getting in an online line to reserve a table prior to arriving at a place, ordering dishes and/or take-outs, purchasing coupons and collecting bonuses.
Online Ordering is Overtaking Telephone Orders
According to the NPD Group’s Market Research, internet-based orders for food delivery are now about even with those made by phone. That’s a striking jump compared to just five years ago, when customers were four times more likely to order pizza and other takeout meals by phone as they were to order online.
Source of Orders: Telephone vs Online Ordering
The increasing popularity of mobile apps in the takeout industry is not surprising. From your customer’s standpoint, phone apps can be heaven-sent. The technology is tailored to soothe the nerves of “phone phobics.” In addition, the ease of using the menu to do everything from adding toppings to ordering extra soda, as well as the option of paying through previously-entered information, makes for a streamlined and stress-free experience.
Why Mobile Apps with Online Ordering for Restaurants Make Sense
Online Orders Save Time
From the pizza restaurant’s standpoint, mobile apps save even more time than you might realize. Not only does handling a phone order take a significant chunk of time, but it frequently causes pileups at the counter. After all, when staff must keep answering the phone to recite the menu and log orders, lines get long, other phone orders go unanswered — and would-be customers go elsewhere.
Put Your Logo On Customer Devices
Mobile apps are a smart promotional tool. Once your customer downloads it onto her phone, your logo will be in her sightline every time she glances at her cellphone. More than 50% of smartphone users check their phone a few times an hour or more, according to a Gallup Panel Survey. The value of the “real estate” your pizza restaurant app takes up on a smartphone screen is not to be taken lightly.
Leverage Social Media Channels
Depending on what works best for you, you can also customize your app to integrate with your pizza restaurant’s social media accounts. That means that weekly specials, reward program notifications and online-only promotions will be synchronized to your app, your website and accounts like Facebook, Instagram and Twitter. This can pay off in huge dividends from spontaneous orders. That’s not to say that you have to have elaborate promotions and social media accounts in order to benefit from a mobile app. Tenxer Apps experts will talk you through customizing an app that fits your needs, whether it’s a simple take-an-order system, or one in which delivery and promotions are included.
Pizzerias Appreciate Higher Online Order Values
Research proves that online ordering raises the average order value at a restaurant. Customer satisfaction is also increased by improved order accuracy.
Much like pizza, mobile apps can be as basic or laden with “toppings” as you require. Let us help you get started building that perfect app to take your pizza restaurant to the next level.